Baking Digital Excellence around the world

Vision

Our vision is to see as many small businesses as possible in South Africa thrive and grow though our work. We would like to see South Africa prosper, and so we have this dream of helping South African businesses quickly and efficiently, with beautiful and effective work. Beauty does not have to come at the expense of UX.

Speed

We work with a platform that allows us to create with speed, and we love efficiency and excellence. We have done self study and used AI as a tool, not just as a search engine. So, we believe we are well-placed to help you thrive.

Thriving

We will ultimately add AI automation to our set of skills. It will just take time to set up, but in time, we will help many people thrive on the net.

Looking forward to meeting you!

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Firstly, why Blue Rusk?

The name Blue Rusk shows our values:

'Blue' represents all things internet as well as trustworthiness, which is our deepest company value. We really wish to model excellence.

Secondly, for the 'Rusk' part of the name, we wanted something that represented an essentially South African flavour, because we are passionate about South Africa. What better than our rusks - the biscuity things you dunk in coffee?

A woman wearing a colorful hat and scarf
A woman wearing a colorful hat and scarf

Vision

We want to see as many small businesses as possible in South Africa thrive and grow though our work. We would like to see South Africa prosper, and so we have this bold dream of helping South African businesses quickly and efficiently, with beautiful and effective work. Beauty does not have to come at the expense of UX, or user experience.

A cheerful illustration of Sammy the pangolin holding a colorful bento box filled with fresh fruits and sushi.
A cheerful illustration of Sammy the pangolin holding a colorful bento box filled with fresh fruits and sushi.

Sammy

Meet Sammy, our playful pangolin mascot bringing joy to every bento.

A close-up photo of a beautifully arranged bento box featuring vibrant vegetables and rice shaped like Sammy the pangolin.
A close-up photo of a beautifully arranged bento box featuring vibrant vegetables and rice shaped like Sammy the pangolin.
Sammy the pangolin mascot plush toy sitting next to a stack of colorful bento boxes on a wooden table.
Sammy the pangolin mascot plush toy sitting next to a stack of colorful bento boxes on a wooden table.
An artistic sketch of Sammy the pangolin happily sharing a bento box picnic with friends in a sunny park.
An artistic sketch of Sammy the pangolin happily sharing a bento box picnic with friends in a sunny park.

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Our Story

Here are our staff and some of their stories.

Karen is the founder of Blue Rusk. She has started a couple of businesses, and has self-studied AI and its practical uses beyond being an encyclopaedia. She is very creative, and has a great passion for not only reducing poverty, but increasing the average wage of every human being.

She has experience in the medical, educational and ministry fields, but her greatest joy is in small business.

Meet the faces behind the journeys we celebrate

Our Work

Showcasing stories of small businesses thriving online

Bright Start

Helping local shops build fast, agile websites

Fast Growth

Building sites that help dreams become real

Thanks to this team, my small business finally feels seen and supported online.

Lindi

Circular framed photo of a smiling woman standing in her small boutique.
Circular framed photo of a smiling woman standing in her small boutique.
Circular framed photo of a man working on his laptop in a cozy home office.
Circular framed photo of a man working on his laptop in a cozy home office.

★★★★★